Seek Leads AUD40 Million Investment in Sonder
Deal News | Mar 10, 2025 | Aim Group
Australia-based recruitment marketplace operator Seek has taken a leading role in a significant AUD40 million investment to fuel Sonder, a workplace wellbeing app. This investment round attracted participation from venture capital firm Blackbird Ventures and superannuation fund Hostplus. Sonder aims to enhance the overall well-being of employees by leveraging innovative strategies and technology. The infusion of funds highlights the growing importance and attention towards employee health and wellbeing solutions in corporate environments. With Seek's involvement, Sonder is positioned to expand its services and enhance its market presence in the wellbeing sector.
Sectors
- Technology
- Human Resources
- Venture Capital
Geography
- Australia – Seek, an Australia-based company, is the lead investor, and the geography of Australia is central to the article.
Industry
- Technology – The article revolves around a workplace wellbeing app, which falls under the technology sector due to its digital nature and application-based interface.
- Human Resources – Sonder's focus on workplace wellbeing ties it into the Human Resources sector as it deals directly with employee health and engagement within organizations.
- Venture Capital – The investment in Sonder involves participation from a venture capital firm, highlighting its relevance to the venture capital industry.
Financials
- AUD40 million ($25.1 million U.S.) – The amount invested in Sonder during this investment round.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Seek | Lead investor | Company | An Australia-based recruitment marketplace operator leading the investment in Sonder. |
| Sonder | Target company | Company | A workplace wellbeing app receiving the investment. |
| Blackbird Ventures | Investor | Company | A venture capital firm participating in the investment round. |
| Hostplus | Investor | Company | A superannuation fund participating in the investment. |
| Craig Cowdrey | Co-founder and CEO | People | The co-founder and CEO of Sonder. |