Scrum Ventures Invests in TGL: A New Era for Golf
Deal News | Mar 18, 2025 | Scrum Ventures LLC
Scrum Ventures LLC has invested in TGL, an innovative golf league set to redefine the sport for a new era. Founded in collaboration with TMRW Sports in 2022, TGL plans to launch its unique concept of combining traditional golf with advanced technology. The league aims to provide a fresh, interactive experience for fans and participants. The partnership with major brands like SoFi and ESPN highlights the potential impact that TGL could have on the golfing world. With the aim to start in 2023, TGL seeks to embrace augmented reality (AR) and interactive elements to engage a broader audience, bringing golf into the modern sporting arena.
Sectors
- Sports and Recreation
- Technology
- Media and Entertainment
Geography
- United States – TGL's partnerships and operations likely revolve around the United States given the involvement of U.S.-based firms like SoFi and ESPN.
- Global – The introduction of a revolutionary golf league may aim for international appeal, seeking global audience engagement.
Industry
- Sports and Recreation – The article focuses on TGL, a new golf league aiming to revolutionize the sport's experience. It falls under sports and recreation due to its focus on modernizing and engaging sports entertainment.
- Technology – TGL includes advanced tech like augmented reality to enhance user engagement, indicating impact within the technology sector.
- Media and Entertainment – With partnerships involving media entities like ESPN, the article involves entertainment industry aspects to broadcast and produce content for TGL.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Scrum Ventures LLC | Investor | Company | A venture capital firm investing in innovative startups like TGL to support new-age sports endeavors. |
| TGL | Target Company | Company | A golf league set to revolutionize the sport by integrating technology and interactive experiences. |
| TMRW Sports | Collaborator | Company | A company that worked with the founding of TGL in 2022. |
| SoFi | Commercial Partner | Company | A financial technology company partnering with TGL, likely for sponsorship and commercial engagement. |
| ESPN | Media Partner | Company | Media company potentially involved in broadcasting TGL events, enhancing the league's reach. |