Schibsted Agrees to Sale of Prisjakt for $51.9M
Deal News | May 06, 2025 | Aim Group
Norway-based Schibsted Marketplaces, soon to be renamed Vend, has announced the agreement to sell their Sweden-based price-comparison site Prisjakt. The buyer, Stockholm-based private equity fund eEquity, will acquire Prisjakt for SEK500 million, equivalent to $51.9 million. Schibsted Marketplaces, part of the larger Schibsted Group, decided on this divestiture to streamline its operations and focus on core business areas and investments. The transaction is in cash and showcases eEquity's interest in expanding within the digital and e-commerce sector. The acquisition is expected to allow Prisjakt to scale operations and grow further under new ownership.
Sectors
- Digital Services
- Private Equity
- E-commerce
Geography
- Norway – Schibsted Marketplaces is headquartered in Norway.
- Sweden – Prisjakt, the company being sold, is based in Sweden.
- Sweden – eEquity, the acquiring private equity fund, is based in Stockholm, Sweden.
Industry
- Digital Services – Prisjakt operates as a price-comparison site, which is a key service within the digital economy.
- Private Equity – eEquity is a private equity fund, which is relevant due to its role in acquiring Prisjakt.
- E-commerce – The acquisition of Prisjakt is significant in the e-commerce industry due to its function as a price-comparison platform.
Financials
- $51.9 million – The sale price for Prisjakt by Schibsted Marketplaces to eEquity.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Schibsted Marketplaces | Selling Company | Company | A Norway-based company in the process of being renamed Vend, selling Prisjakt. |
| Prisjakt | Target Company | Company | A Sweden-based price-comparison site being sold to eEquity. |
| eEquity | Bidding Company | Company | A Stockholm-based private equity fund acquiring Prisjakt. |