Sauer Brands Acquired by Advent International, Pioneering Growth in Condiments & Seasonings

Advent International, a prominent global private equity investor, has acquired Sauer Brands Inc., a well-established platform of leading condiment and seasoning brands, from Falfurrias Capital Partners. The transaction's terms remain undisclosed. Sauer Brands, founded as The C.F. Sauer Company in 1887 in Richmond, Virginia, has built a substantial presence with standout brands like Duke's Mayonnaise and Mateo's Gourmet Salsa. These brands have cultivated a loyal consumer base and a strong market position, with Duke's Mayo being a particularly fast-growing entity within the condiment category. Advent International boasts a history of strategic investments in the food sector, enriching its diverse portfolio and showcasing its continued interest in this industry. Their expertise promises to support Sauer Brands' growth strategy under new leadership, with Todd Lachman stepping in as the incoming board chair. Concurrently, Bill Lovette, the CEO of Sauer Brands, expressed excitement about the brand's future, hinging on Advent's extensive resources and operational guidance. Falfurrias Capital Partners, the selling firm, shares the optimism, indicating its confidence in Sauer Brands' trajectory under Advent's stewardship. Specialized advisory firms such as Morgan Stanley & Co. LLC, McGuireWoods LLP, and other renowned names provided financial and legal guidance throughout this acquisition. Advent's track record in facilitating the upward trajectories of food-related brands and its substantial assets under management highlight its capacity as a strategic partner for Sauer Brands moving forward.