Sauer: Advent International Acquires Leading Condiments Platform
Deal News | Jan 06, 2025 | Advent International
Advent International, a prominent global private equity firm, has signed a definitive agreement to acquire Sauer Brands Inc., a notable player in the condiments and seasonings sector. Known for brands like Duke's Mayo, Sauer Brands is set for further expansion under Advent's ownership, which is recognized for expertise in growth consumer brands. The acquisition represents a strategic move by Advent, who previously invested in global food companies like Sovos Brands and DFM Foods. Financial terms of the transaction were not disclosed. Sauer Brands' acquisition underscores the growing interest in the condiments market, with Advent aiming to drive exponential growth alongside the existing executive team. Falfurrias Capital Partners, the prior owner, had contributed significantly to Sauer's growth over the past five years. The advisory team for the deal includes Morgan Stanley, McGuireWoods, and William Blair, among others.
Sectors
- Consumer Goods
- Private Equity
- Food and Beverage
Geography
- United States – The acquisition involves Sauer Brands, which is located in the United States, with manufacturing facilities across multiple states, and includes involvement from U.S. firms Advent International & Falfurrias Capital Partners.
Industry
- Consumer Goods – The article discusses the acquisition of Sauer Brands, which is heavily involved in the consumer goods industry by offering condiments and seasonings to consumers.
- Private Equity – Advent International, a private equity firm, is acquiring Sauer Brands, showcasing activity and interest within the private equity sector.
- Food and Beverage – Sauer Brands operates in the food and beverage sector, with a focus on condiments and seasonings, as highlighted through its brand offerings.
Financials
- Not Disclosed – The financial terms of the acquisition of Sauer Brands by Advent International have not been publicly disclosed.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Sauer Brands Inc. | Target Company | Company | A company known for its condiments and seasonings brand portfolio, including Duke's Mayo and Kernel Seasons. |
| Advent International | Bidding Company | Company | A global private equity firm acquiring Sauer Brands to expand its portfolio in the consumer sector. |
| Falfurrias Capital Partners | Selling Company | Company | Previous owner of Sauer Brands, focusing on middle-market businesses with growth potential. |
| Morgan Stanley & Co. LLC | Financial Advisor | Company | Served as the lead financial advisor for Sauer Brands in the transaction. |
| McGuireWoods LLP | Legal Advisor | Company | Provided legal advisory services to Sauer Brands. |
| William Blair & Company, L.L.C. | Co-Financial Advisor | Company | Co-financial advisor to Sauer Brands. |
| Centerview Partners LLC | Financial Advisor | Company | Provided financial advisory services to Advent International. |
| Weil, Gotshal & Manges LLP | Legal Advisor | Company | Provided legal advisory services to Advent International. |