Sara Davies Joins Travel Counsellors as Growth Partner
Portfolio - People | Mar 13, 2025 | Business Cloud
Sara Davies MBE, known for her role on BBC's Dragons' Den, has been appointed as the first Growth and Entrepreneurship Partner at Travel Counsellors, a Manchester-based travel company with ambitions to reach £2 billion in sales within five years. Sara's role will include offering tailored coaching and webinars to the firm’s community of 2,100 business owners and prospective franchisees. Travel Counsellors reached a £1 billion revenue milestone for 2024, with record-breaking sales in January 2025 totaling £138 million. Sara Davies, who has returned as CEO of Crafter's Companion, sees this new role as an extension of her commitment to supporting entrepreneurs.
Sectors
- Travel
- Entrepreneurship and Business Coaching
Geography
- United Kingdom – Travel Counsellors is based in Manchester, UK, and the article discusses developments within the country.
Industry
- Travel – The article revolves around Travel Counsellors, a travel company aiming to increase its sales and expand its franchise network.
- Entrepreneurship and Business Coaching – Sara Davies' role involves coaching and mentoring entrepreneurs and business owners, which is a key component of business development and growth in this sector.
Financials
- £1 billion – Revenue target achieved by Travel Counsellors for 2024.
- £2 billion – Sales target aim for Travel Counsellors in the next five years.
- £138 million – Record-breaking sales achieved by Travel Counsellors in January 2025.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Sara Davies | Growth and Entrepreneurship Partner | Person | An entrepreneur and investor known for her involvement in BBC Dragons' Den and her company Crafter's Companion. |
| Travel Counsellors | Company receiving new partner | Company | A UK-based travel company aiming to reach £2 billion in sales by expanding its franchise and business owner network. |
| Crafter's Companion | Sara Davies' Business | Company | A crafting business founded by Sara Davies, where she has returned as CEO. |
| Steve Byrne | CEO of Travel Counsellors | Person | The CEO of Travel Counsellors, leading the company's strategic growth. |
| BusinessCloud | Source | Company | A news aggregator that published the announcement of Sara Davies' new role at Travel Counsellors. |