Sandforest Divests Jonas Anderzson of Sweden to Brand Equity
Deal News | Jun 10, 2025 | Setterwalls
Setterwalls has played a crucial advisory role for Sandforest Holding AB in its divestiture of Jonas Anderzson of Sweden AB to Brand Equity Group Sweden AB. The transaction marks a significant strategic shift for both Sandforest and Jonas Anderzson of Sweden, an agency known for its innovative marketing and communication solutions, including creative promotional products and event marketing. This divestment allows Sandforest to streamline its portfolio while providing Brand Equity Group the opportunity to enhance its market presence through Jonas Anderzson's unique offerings.
Sectors
- Marketing and Advertising
- Legal Services
- Investment Management
Geography
- Sweden – All participating companies and the transaction are based in Sweden.
Industry
- Marketing and Advertising – Jonas Anderzson of Sweden AB operates in the marketing and advertising industry by offering communication and marketing solutions.
- Legal Services – Setterwalls provided legal advisory services for the divestment.
- Investment Management – Sandforest Holding AB and Brand Equity Group Sweden AB are involved in investment management activities in this transaction.
Financials
- Not Specified – The financial details of the transaction between Sandforest Holding AB and Brand Equity Group Sweden AB are not disclosed.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Jonas Anderzson of Sweden AB | Target Company | Company | An innovative profile agency offering tailor-made communication and marketing solutions. |
| Sandforest Holding AB | Selling Company | Company | Parent company divesting Jonas Anderzson of Sweden AB. |
| Brand Equity Group Sweden AB | Buying Company | Company | Investment group acquiring Jonas Anderzson of Sweden AB. |
| Setterwalls | Legal Advisor | Company | Provided legal advisory services for Sandforest's divestment of Jonas Anderzson. |