SAMY Alliance Expands with Intermate Acquisition

Bridgepoint portfolio company SAMY Alliance has strategically acquired Intermate, a leading German social media and influencer marketing agency, with the aim of bolstering its position as the foremost independent social-first marketing group. Founded in 2015, Intermate has become a category leader in social media marketing across Germany, serving industries like automotive, telecommunications, and consumer goods. This acquisition allows Intermate to leverage SAMY’s capabilities, positioning it as a global social powerhouse. The move forms part of SAMY's broader European expansion strategy, following the opening of its Milan office. Intermate's proprietary tech and data-driven insights are set to enhance SAMY's services, enabling expansion across platforms such as YouTube and TikTok. The deal represents a significant milestone in SAMY’s ambition to transform social media marketing on a global scale, strengthened by Intermate's market expertise and strong client base. Bridgepoint's support underpins SAMY's growth ambitions as the company seeks to consolidate its status as a leading independent force in social-first marketing, with over 800 colleagues across 15 countries.