SAMY Alliance Achieves Major Milestone with Bridgepoint as Majority Shareholder
Deal News | Feb 06, 2025 | Bridgepoint
Bridgepoint has solidified its partnership with SAMY Alliance by becoming its majority shareholder. SAMY Alliance, a Spain-based social media marketing firm, has exceeded revenue targets and plans to grow further with Bridgepoint's support. The transaction involves other investors such as Aurica Capital selling their stakes to Bridgepoint. This partnership emphasizes the potential of the digital marketing sector, driven by the rise in social media influence. Both companies plan to expand SAMY's reach into new geographies and verticals while enhancing its technology platforms. The strategic focus remains on leveraging advanced analytics and strengthening its market position globally. Despite rapid market evolution, Bridgepoint reaffirms its commitment to SAMY by focusing on growth and innovation, ensuring SAMY's position as a leader in the industry.
Sectors
- Digital Marketing
- Private Equity
Geography
- Spain – SAMY Alliance is headquartered in Spain, making it a strategic location for its operations and managerial decisions in Europe and beyond.
- United States – SAMY Alliance has expanded its operations into the United States, evidenced by its acquisition of a US-based company, highlighting its growth ambitions in this market.
- Europe – Europe remains a significant market for both SAMY Alliance and Bridgepoint, with expansion plans including a new office in Milan, Italy.
- LATAM – SAMY Alliance's operations and growth strategies include a focus on the Latin American market, as evidenced by their acquisition in Bogota.
Industry
- Digital Marketing – SAMY Alliance operates primarily within the digital marketing industry, specializing in social media and influencer marketing, which are key components of modern digital marketing strategies.
- Private Equity – Bridgepoint, as a private equity firm, represents the investment operations and the strategic growth facilitation typically associated with the private equity industry.
Financials
- 100M – SAMY Alliance surpassed annual revenue targets of 100M.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| SAMY Alliance | Target Company | Company | A social media marketing company specializing in influencer marketing, social media management, and amplified paid social campaigns. |
| Bridgepoint | Bidding Company/Buyer | Company | A leading private equity firm involved in the purchase of SAMY Alliance shares to become its majority shareholder. |
| Aurica Capital | Selling Company | Company | A main shareholder in SAMY Alliance that sold its stake to Bridgepoint during the transaction. |
| Inveready | Selling Company | Company | A minority investor in SAMY Alliance participating in the sell-off of shares. |
| Sabadell Venture Capital | Selling Company | Company | Another minority investor in SAMY Alliance selling its interests during the transaction. |
| JEGI Clarity | M&A Advisor | Company | Advised Bridgepoint during the M&A process. |
| Uria | Legal Advisor | Company | Provided legal counsel to Bridgepoint for the transaction. |
| PWC | Due Diligence Advisor | Company | Handled financial due diligence activities for Bridgepoint. |
| Marsh | Due Diligence Advisor | Company | Assisted in the due diligence process for Bridgepoint. |