Samuel Day Joins Mobile.de as Chief Audience and Growth Officer
People | Jan 29, 2025 | Aim Group
Mobile.de, Germany's leading automotive marketplace, has appointed Samuel Day as its new Chief Audience and Growth Officer (CAGO) effective April 1. Samuel Day brings three decades of marketing experience from industries such as banking, insurance, software, and automotive services. His past roles include interim CMO at Direct Line Group and senior positions at Microsoft, HSBC, and Confused.com among others. At Mobile.de, Day will focus on strengthening and enhancing the company's marketing initiatives for both B-to-B and B-to-C segments by overseeing brand marketing, performance marketing, marketing technology, and customer engagement. CEO Ajay Bhatia heralds Day's appointment as a strategic move to bolster Mobile.de’s growth and customer value delivery. Mobile.de, part of Adevinta, boasts 40,000 dealer customers with 1.3 million average live listings and 107 million average visits per month. Inga Wiese transitions into the chief brand officer role, reflecting ongoing dedication to branding.
Sectors
- Automotive Marketplace
- Digital Marketing
Geography
- Germany – Mobile.de is a prominent automotive marketplace in Germany, making the country a crucial geographical focus for the company's operations and market penetration.
Industry
- Automotive Marketplace – Mobile.de operates within the automotive marketplace industry, providing a platform for buying and selling vehicles, highlighting its strong market position in Germany.
- Digital Marketing – Samuel Day's role involves overseeing marketing efforts, making digital marketing a relevant industry due to strategies involving brand and performance marketing.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Mobile.de | Company | Target company | Mobile.de is Germany's leading automotive marketplace, with a strong customer base and market leadership in the vehicle marketplace industry. |
| Samuel Day | Person | Chief Audience and Growth Officer | Samuel Day, with extensive marketing experience, has been appointed as the new CAGO at Mobile.de starting April 1. |
| Direct Line Group | Company | Previous employer | Samuel Day's most recent employer before joining Mobile.de, where he served as interim CMO. |
| Ajay Bhatia | Person | Mobile.de CEO | Ajay Bhatia is the CEO of Mobile.de. |
| Inga Wiese | Person | Chief Brand Officer | Inga Wiese is the chief brand officer at Mobile.de, previously serving as CMO. |
| Adevinta | Company | Parent company | Adevinta is the parent company of Mobile.de and states its market leadership position in Germany. |