Sammontana Italia Expands into North America with La Rocca Creative Cakes Acquisition

Deal News | Mar 20, 2025 | EIN

Sammontana Italia, through its new subsidiary Sammontana North America, has strategically acquired La Rocca Creative Cakes, a Canadian dessert company. This acquisition represents a significant step in Sammontana Italia's strategy to pursue growth and international expansion, particularly in the North American market where the company aims to enhance its portfolio with premium desserts. La Rocca, founded by the Givens family in Toronto, operates in the bakery sector and is a notable player in the premium dessert market in Canada and the U.S. The acquisition complements the existing presence of Sammontana Italia's Bindi brand in North America, emphasizing sales in retail in-store bakery channels, and is expected to bolster the company’s competitive edge in the region. The deal, expected to close in March 2025, underscores Sammontana Italia’s commitment to integrating high-quality, Italian-inspired pastry products into its offerings. La Rocca's leadership, under CEO Michael Givens, remains in place, promising continuity and future growth.

Sectors

  • Food and Beverage
  • Retail

Geography

  • North America – The acquisition expands Sammontana Italia's presence in the North American market, focusing on both Canada and the United States.
  • Italy – Sammontana Italia is headquartered in Italy, highlighting its international expansion strategy from its domestic operations.

Industry

  • Food and Beverage – The article is primarily concerned with the food industry, specifically focusing on premium desserts, bakery products, and frozen pastries.
  • Retail – The acquisition directly relates to retail distribution channels, particularly in the in-store bakery segment across North America.

Financials

  • 70 million Canadian dollars – La Rocca Creative Cakes generated over 70 million Canadian dollars in revenue in 2024.
  • 900 million – Pro forma turnover of Sammontana Italia in 2024.

Participants

NameRoleTypeDescription
Sammontana Italia GroupAcquiring CompanyCompanyAn Italian leader in bakery products, frozen pastries, and ice cream, seeking international expansion.
La Rocca Creative CakesTarget CompanyCompanyA Canadian premium dessert manufacturer known for high-quality desserts in the North American market.
Michael GivensPresident & CEO of La RoccaPersonContinuing to lead La Rocca following its acquisition by Sammontana Italia.
Barabino & Partners USAPR AdvisorsCompanyProviding public relations services related to the acquisition announcement.