SALESmanago Pioneers Customer Engagement in Europe with Leadoo Acquisition
Deal News | Nov 26, 2024 | Perwyn
SALESmanago, backed by the private equity firm Perwyn, has acquired Leadoo, a Helsinki-based SaaS conversion platform. This strategic acquisition aims to bolster SALESmanago's ambition of becoming Europe's leading Customer Engagement Platform (CEP). Leadoo specializes in identifying, engaging, and converting website visitors, aligning with SALESmanago's mission to offer personalized marketing solutions with rapid ROI and time-to-value. The integration of Leadoo's technologies offers enhanced conversion capabilities and growth potential for ecommerce businesses across Europe. Both companies are positioned to leverage their market presence, with Leadoo in Northern Europe and SALESmanago in Central to Southern Europe. This acquisition is part of a broader vision to consolidate Europe's marketing automation sector and foster international growth.
Sectors
- SaaS and Marketing Technology
- Private Equity
- eCommerce
Geography
- Europe – The acquisition involves European-based companies, SALESmanago, and Leadoo, operating across various European markets including the UK and Nordics.
- United Kingdom – SALESmanago and Leadoo are aiming to strengthen their presence in the UK market as part of their European strategy.
- Finland – Leadoo is headquartered in Helsinki, Finland.
Industry
- SaaS and Marketing Technology – The article discusses the acquisition of Leadoo, a SaaS marketing technology platform by SALESmanago, indicating the relevance to the Software as a Service (SaaS) and Marketing Technology industries.
- Private Equity – Perwyn, a private equity firm, is involved in this acquisition, making it relevant to the private equity sector.
- eCommerce – The article focuses on enhancing customer engagement for ecommerce platforms, highlighting relevance to the ecommerce sector.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| SALESmanago | Acquirer | Company | SALESmanago is a European SaaS company providing Customer Engagement Platform solutions to over 3,000 customers. |
| Leadoo | Target Company | Company | Leadoo is a Helsinki-based SaaS marketing technology platform specializing in web conversion. |
| Perwyn | Private Equity Firm | Company | Perwyn is a private equity firm backing SALESmanago in its acquisition and growth strategies. |
| Brian Plackis-Cheng | CEO | Person | Brian Plackis-Cheng is the CEO of SALESmanago. |
| Fredrik Rnnlund | CEO | Person | Fredrik Rnnlund is the CEO of Leadoo. |
| Mark Deed | Investment Director | Person | Mark Deed is the Investment Director at Perwyn. |