Salesforce 2024 Acquisitions Cement Strategic Growth
Portfolio | Jan 06, 2025 | EIN
In 2024, Salesforce showcased a refined mergers and acquisitions (M&A) strategy that marked its most cohesive efforts to date. Historically known for numerous acquisitions without a discernible pattern, Salesforce demonstrated strategic maturity by focusing on purchases that enhanced its unified platform. Key acquisitions included data backup company Own, and data protection firm Zoomin, aligning with its vision for a core platform integrating both data and artificial intelligence (AI) as a unified service. Other 2024 acquisitions featured point-of-sale software vendor PredictSpring and AI voice agent developer Tenyx, underscoring Salesforce's commitment to bridging physical-digital experiences and enhancing post-sale electronic customer interactions. According to analyst Liz Miller, while Salesforce solidified its data foundation in 2024, it likely will target content and knowledge management in 2025, aiming to fill gaps and ensure continued advancement in their M&A strategy.
Sectors
- Technology
- Software & Services
Geography
- United States – Salesforce is a U.S.-based company, and its acquisitions and strategic decisions predominantly have a significant impact within the U.S. tech market.
Industry
- Technology – The article discusses Salesforce's strategic acquisitions in technology sectors like data management, AI, and point-of-sale solutions, reinforcing its emphasis on tech-driven growth.
- Software & Services – Salesforce's acquisitions of companies specializing in software services indicate its focus on expanding software capabilities across various domains such as AI and data management.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Salesforce | Acquirer | Company | A leading CRM software company known for its cloud-based services and strategic acquisitions to enhance its platform. |
| Own | Target Company - Data Backup | Company | Provides data backup solutions that align with Salesforce's strategic vision for integrating robust data services. |
| Zoomin | Target Company - Data Protection | Company | Specializes in data protection and management, further supporting Salesforce's focus on foundational data services. |
| PredictSpring | Target Company - Point-of-Sale Software | Company | Offers point-of-sale software that enhances Salesforce's suite of physical-digital customer experience tools. |
| Tenyx | Target Company - AI Voice Agent Developer | Company | Develops AI voice agents that aid Salesforce in expanding conversational AI capabilities within its services. |
| Liz Miller | Analyst | Person | Vice president and principal analyst at Constellation Research, providing expert insights on Salesforce's M&A strategy. |