Sales Performance Majority Stake Acquired by Konecta
Deal News | Apr 09, 2025 | Legal Community Italy
Sales Performance, an Italian company specialized in lead generation and client acquisition on a performance basis, has agreed to sell its majority stake to Konecta, a global player in customer experience and digital services. The legal aspects of the deal for Sales Performance were managed by LCA Studio Legale, led by Vittorio Turinetti di Priero. Konecta was advised by Lexsential for legal matters, ECOVIS STLex Studio Legale Tributario for tax concerns, and Deloitte Spain for financial issues. Scouting Capital & Family Advisors, through Scouting Capital Advisors, served as financial advisor to Sales Performance. This transaction complements Konecta's acquisition of the French firm Speak33 and is set to significantly enhance its digital marketing activities, with revenues having surpassed EUR 60 million in 2024.
Sectors
- Digital Marketing
- Legal Services
- Customer Experience
Geography
- Italy – Sales Performance is based in Italy, making it a key geography in the transaction.
- Spain – Konecta, as the acquiring company, is headquartered in Spain, central to the strategic developments.
- France – Recently acquired by Konecta, France-based Speak33 indicates Konecta’s regional expansion in Europe.
Industry
- Digital Marketing – Sales Performance and Speak33 specialize in digital marketing services, aligning with Konecta's strategic expansion in this sector.
- Legal Services – The transaction involved several legal advisories, highlighting the industry's role in M&A activities.
- Customer Experience – Konecta is known for its global customer experience services, which are being expanded through these acquisitions.
Financials
- 60 million EUR – Konecta's digital marketing revenues having surpassed EUR 60 million in 2024, indicating the financial impact of the acquisition.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Sales Performance | Target Company | Company | An Italian firm specializing in lead generation and client acquisition. |
| Konecta | Bidding Company | Company | A global leader in customer experience and digital services, acquiring Sales Performance. |
| LCA Studio Legale | Legal Advisor for Sales Performance | Company | Provided legal services to Sales Performance during the transaction. |
| Lexsential | Legal Advisor for Konecta | Company | Provided legal advice to Konecta for the acquisition. |
| ECOVIS STLex Studio Legale Tributario | Tax Advisor for Konecta | Company | Provided tax consultancy to Konecta in the deal. |
| Deloitte Spain | Financial Advisor for Konecta | Company | Assisted Konecta with financial advisory services for the acquisition. |
| Scouting Capital & Family Advisors | Financial Advisor for Sales Performance | Company | Advised Sales Performance's shareholders in the deal. |