Sales Performance Cedes Majority Stake to Konecta
Deal News | Apr 09, 2025 | Scouting Capital Advisors
Sales Performance Srl, an Italian leader in performance-based lead generation and customer acquisition, has entered into an agreement to sell its majority stake to Konecta, a global leader in customer experience and digital services. This acquisition, alongside the purchase of French digital agency Speak33, significantly strengthens Konecta's digital marketing activities, whose revenues exceeded 60 million euros in 2024. Founded in 2018 and based in Milazzo, Sales Performance specializes in digital marketing and call center services, offering integrated solutions for lead generation and sales management. The company has experienced significant revenue growth in recent years. Konecta, with headquarters in Madrid, is a global leader in business process management and digital outsourcing for customer management, employing 120,000 staff across 30 languages, four continents, and 26 countries, with global revenues amounting to 2 billion euros. In this deal, Sales Performance was advised by Scouting Capital Advisors, led by Managing Partner Giuseppe Mario Sartorio. Legal aspects were handled by LCA Studio Legale, while Konecta was assisted legally by Lexsential and in tax and finance by ECOVIS STLex Studio Legale Tributario and Deloitte Spain.
Sectors
- Digital Marketing
- Customer Experience and Outsourcing
Geography
- Italy – Sales Performance is headquartered in Milazzo, Italy, making this geography relevant.
- Spain – Konecta is headquartered in Madrid, Spain, marking it as an integral geography involved in the transaction.
- France – The simultaneous acquisition of the French firm Speak33 by Konecta is also relevant.
Industry
- Digital Marketing – This sector is relevant as Sales Performance specializes in digital marketing services and Konecta seeks to strengthen its digital marketing activities through the acquisition.
- Customer Experience and Outsourcing – Konecta is a leader in customer experience management and business process outsourcing, making this sector relevant to the discussion of the acquisition.
Financials
- 60 million euros – Revenue of Konecta's digital marketing activities in 2024 following acquisitions.
- 2 billion euros – Global revenues of Konecta.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Sales Performance Srl | Target Company | Company | An Italian leader in performance-based lead generation and customer acquisition. |
| Konecta | Acquirer | Company | A global leader in customer experience and digital services with operations in 26 countries. |
| Scouting Capital Advisors | Financial Advisor | Company | Advised Sales Performance in the transaction, led by Managing Partner Giuseppe Mario Sartorio. |
| LCA Studio Legale | Legal Advisor for Sales Performance | Company | Handled the legal aspects of the transaction for Sales Performance. |
| Lexsential | Legal Advisor for Konecta | Company | Assisted Konecta with the legal aspects of the acquisition. |
| ECOVIS STLex Studio Legale Tributario | Tax Advisor for Konecta | Company | Provided tax advisory services to Konecta for the acquisition. |
| Deloitte Spain | Financial Advisor for Konecta | Company | Advised Konecta on financial aspects of the acquisition. |
| Speak33 | Other Company | Company | A French digital agency specializing in innovative marketing solutions, also acquired by Konecta. |