Saicho Gains £1.5M Funding to Revolutionize Sparkling Tea Market

Saicho, the Solihull-based producer of luxury non-alcoholic sparkling tea, has successfully garnered a 1.5 million pound seed funding round to drive its ambitious growth strategy. The seed round was primarily supported by the West Midlands Co-Investment Fund (WMCO), managed by Future Planet Capital Regional, previously known as Midven, with a lead investment of 500,000 pounds. Positioned at the forefront of the non-alcoholic beverage market with its unique, single-origin sparkling teas, Saicho is capitalizing on the rising demand for health-conscious alternatives. It has already gained popularity in exclusive dining venues across 14 countries. The capital raised will bolster Saicho's marketing initiatives across key regions, including the UK, China, and the Middle East, while also enabling the company to upgrade its production capacity and scale up its team. The funding underscores the potential Saicho holds within the sophisticated beverage sector, aligning with Future Planet Capital Regional’s vision to support transformative brands. As more consumers seek to reduce alcohol intake, companies like Saicho that offer refined non-alcoholic options appear poised for extensive growth. Richard Parker, Mayor of the West Midlands, praised the investment as crucial for regional economic growth and job creation. Saicho’s founder, Charlie Winkworth-Smith, emphasized the brand’s mission to provide inclusive and mindful drinking experiences. Rupert Lyle of Future Planet Capital noted the strong resonance of Saicho’s brand with health-conscious consumers.