Sage Expands with Acquisition of ForceManager
Deal News | Nov 09, 2024 | B Daily
In a strategic move to enhance its technology offerings for small and medium enterprises, Sage, the North East-founded international software firm, has acquired ForceManager. ForceManager, based in Barcelona, specializes in providing solutions that aid SMEs in sales enhancement through effective tracking of portfolios, budgets, opportunities, contacts, and team collaboration. This acquisition aligns with Sage's commitment to innovation and business support, as highlighted by Jos Luis Martn Zabala, Sage Iberia's Managing Director. ForceManager services over 1000 customers across the UK, Europe, and the Americas. The merger is expected to bring substantial growth opportunities and aligns with Sage’s long-term strategy of sustainable and efficient business growth globally. Founded in 1981, Sage has established itself as a notable player on the London Stock Exchange, with operations spanning across Europe, Africa, and other continents.
Sectors
- Software and IT Services
- Sales and Customer Relationship Management (CRM)
- Mergers and Acquisitions
Geography
- United Kingdom – Sage is a UK-founded and headquartered company with a notable presence in the country.
- Spain – ForceManager, the company acquired by Sage, is based in Barcelona, Spain.
- Global – Both companies have operations and serve customers on an international scale, spanning Europe, the Americas, and other continents.
Industry
- Software and IT Services – The acquisition involves a major software firm, Sage, expanding its IT service offerings by acquiring ForceManager, a sales technology provider.
- Sales and Customer Relationship Management (CRM) – ForceManager provides technology aimed at improving sales and CRM for small and medium-sized businesses.
- Mergers and Acquisitions – The article discusses the acquisition of ForceManager by Sage, highlighting the strategic expansion plans of the acquiring company.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Sage | Acquirer | Company | A North East-founded international software firm, publicly listed on the London Stock Exchange, providing services to millions globally. |
| ForceManager | Target Company | Company | A Barcelona-based technology company that helps small and medium-sized enterprises enhance sales and manage business operations. |
| Jos Luis Martn Zabala | Managing Director, Sage Iberia | Person | Key spokesperson for Sage, detailing the strategic motives behind the acquisition. |
| Oscar Maci | Chief Executive of ForceManager | Person | CEO of ForceManager, highlighting the growth and business opportunities presented by the acquisition. |