Safe Life Expands US Presence with HeartCert Acquisition
Deal News | May 08, 2025 | PR Newswire Cision Safe Life
Safe Life, a prominent provider of life-saving solutions, has acquired HeartCert, a Minnesota-based company known for its expertise in CPR and CNA training as well as AED distribution. This strategic acquisition will allow Safe Life to enhance its national coverage in the United States. This action aligns with Safe Life’s strategy of combining organic growth with acquisitions to expand its market presence. HeartCert, led by founders Christina and Tim Smith, has established a strong reputation in the U.S. by equipping numerous organizations with critical life-saving skills. The acquisition's aim is to leverage Safe Life's expansive resources and product range with HeartCert's strong community-oriented brand to achieve wider training dissemination and life-saving impact. Safe Life's commitment to safer communities is expected to be bolstered as the demand for AEDs and resuscitation training grows.
Sectors
- Healthcare
- Education and Training
Geography
- United States – HeartCert is based in Minnesota, U.S., and the acquisition strengthens Safe Life's operations and presence in the U.S. market.
- Europe – Safe Life has its operations extending across Europe, hence its strategic maneuvers are significant in both continents.
Industry
- Healthcare – The article focuses on the acquisition of a company specializing in CPR, CNA training, and AEDs distribution, all of which are critical components in healthcare.
- Education and Training – HeartCert provides CPR and CNA training, making it central to educational services aimed at enhancing community safety and emergency response skills.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Safe Life | Acquirer | Company | A leading provider of life-saving equipment and training with operations in Europe and North America, focused on expanding its reach through acquisitions. |
| HeartCert | Target Company | Company | A Minnesota-based company specializing in CPR, First Aid, CNA Training, and AEDs distribution, known for its community-oriented services. |
| Christina Smith | Co-Founder | Person | Registered Nurse and co-founder of HeartCert, instrumental in building the company's reputation and customer relationships. |
| Tim Smith | Co-Founder | Person | Former Fire Captain and EMT, co-founder of HeartCert, focusing on safety and education. |
| Jimmy Eriksson | CEO | Person | CEO of Safe Life, leading the company's strategic expansion and acquisition efforts. |