Safe Life Expands into Poland with AEDMAX.PL Acquisition

Deal News | May 07, 2025 | PR Newswire Cision Safe Life

Safe Life, a leading provider of life-saving solutions in Europe and North America, has announced its acquisition of AEDMAX.PL, marking its entry into the Polish market. AEDMAX.PL is a top player in the market for automatic external defibrillators (AED), as well as in providing first aid equipment and training. The move strengthens Safe Life’s position as a dominant player in the European AED market. AEDMAX.PL, founded on a passion for saving lives and educating people in first aid, has delivered over 25,000 AEDs and trained more than 200,000 individuals. The acquisition aligns with Safe Life's European growth strategy amidst increasing demand for AEDs, promising enhanced service and reach. Key figures in the deal include Safe Life's CEO Jimmy Eriksson and AEDMAX.PL's co-founders Grzegorz T. Dokurno and Michal Pyka, who anticipate growth and expanded service offerings through the merger.

Sectors

  • Medical Equipment
  • Healthcare Services
  • Corporate Strategy

Geography

  • Poland – AEDMAX.PL operates in Poland, and the acquisition marks Safe Life's entry into this market.
  • Europe – Safe Life increases its market presence in Europe through this acquisition strategy.
  • Sweden – Safe Life is based in Stockholm, Sweden, where it initiated its acquisition strategy.

Industry

  • Medical Equipment – The article involves companies that provide automatic external defibrillators (AED) which are part of the medical equipment industry.
  • Healthcare Services – The acquisition involves AEDMAX.PL, which offers first aid, CPR training, and resuscitation knowledge, fitting into the healthcare services sector.
  • Corporate Strategy – The article discusses the strategic expansion of Safe Life into the Polish market, relevant to corporate strategy and growth sectors.

Financials

    Participants

    NameRoleTypeDescription
    Safe LifeAcquiring CompanyCompanySafe Life is a group established to provide life-saving equipment and training, expanding across Europe and North America.
    AEDMAX.PLTarget CompanyCompanyAEDMAX.PL is a Polish company offering AEDs and first aid training, known for its expertise in emergency response equipment.
    Jimmy ErikssonCEO of Safe LifePersonJimmy Eriksson is the Chief Executive Officer of Safe Life, overseeing its strategic expansions.
    Grzegorz T. DokurnoCo-founder and Board Member of AEDMAX.PLPersonHe is a co-founder of AEDMAX.PL and plays a significant role in its management and integration with Safe Life.
    Michal PykaCo-founder and Board Member of AEDMAX.PLPersonCo-founder responsible for driving AEDMAX.PL's educational and operational strategies.