Safe Life Expands in Spain with Salvavidas Cardio Acquisition
Deal News | Jul 02, 2025 | PR Newswire Cision Safe Life
Safe Life, a leading provider of public access life-saving solutions, has acquired Madrid-based Salvavidas Cardio, a leader in the Spanish automatic external defibrillator (AED) market. This acquisition signifies Safe Life's entry into Spain's expanding AED market, known for its subscription-based services that include device monitoring and maintenance. Jimmy Eriksson, Safe Life's CEO, highlighted the importance of the acquisition for strengthening their presence in Europe and leveraging Salvavidas' transformative business model and experienced team, led by General Manager Carlos Fernández. Fernández views the acquisition as an opportunity for growth and increased client safety through global collaboration. This move aligns with Safe Life's aggressive growth strategy that seeks to capitalize on the rising demand for public safety equipment by leveraging local entrepreneurship and market insights. Founded in 2019, Safe Life has expanded across Europe and North America by pursuing similar strategic acquisitions.
Sectors
- Healthcare Industry
- Private Equity & Venture Capital
- Technology & Equipment Services
Geography
- Spain – Salvavidas Cardio is based in Madrid and is a key player in the Spanish AED market.
- Sweden – Safe Life is based in Stockholm, Sweden and is leading this acquisition.
- Europe – Both companies operate in Europe, with the transaction being a significant move in the European market.
Industry
- Healthcare Industry – Relevant due to the involvement of AEDs and the provision of life-saving equipment in public health and safety.
- Private Equity & Venture Capital – Considering the acquisition is part of Safe Life's strategy, indicating investment in market growth and business scaling.
- Technology & Equipment Services – Salvavidas Cardio provides device monitoring and maintenance, integral to its AED services.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Safe Life | Acquirer | Company | A leading provider of public access life-saving solutions, expanding across Europe and North America. |
| Salvavidas Cardio | Target company | Company | A leading Spanish company in AED management, focused on subscriptions and customer experience. |
| Jimmy Eriksson | CEO of Safe Life | Person | CEO of the acquiring company, Safe Life. |
| Carlos Fernández | General Manager of Salvavidas Cardio | Person | General Manager of Salvavidas Cardio, leading the company through a transformational period. |