Safe Life Acquires Salvavidas Cardio, Expands into Spanish AED Market

Deal News | Jul 02, 2025 | PR Newswire Cision Safe Life

Safe Life, a leading provider of life-saving public access solutions, has acquired Spanish AED market leader Salvavidas Cardio. Based in Madrid, Salvavidas specializes in automated external defibrillators (AEDs), offering subscription-based device monitoring and maintenance. This acquisition aligns with Safe Life's ambitious growth strategy, which aims to respond to the increasing demand for public safety equipment by expanding its reach and influence. Safe Life, founded in 2019 and focused primarily on AEDs, has quickly grown across Europe and North America through numerous acquisitions. The company's CEO, Jimmy Eriksson, expressed enthusiasm about partnering with Salvavidas, highlighting the latter's strong market leadership and transformative business model. Carlos Fernandez, Managing Director of Salvavidas, is optimistic about the increased growth potential and customer benefits resulting from the partnership with Safe Life. This acquisition underscores Safe Life's strategic intent to leverage a strong platform with a robust value proposition, integrating entrepreneurial spirit with local market insights.

Sectors

  • Medical Devices
  • Public Safety

Geography

  • Spain – The acquisition marks Safe Life's entry into the Spanish market, with Salvavidas Cardio being a Spanish company based in Madrid.
  • Europe – Safe Life has a broader strategy of expanding its footprint across Europe, as evidenced by its operations and acquisitions on the continent.

Industry

  • Medical Devices – The acquisition involves Salvavidas Cardio, a leader in the Spanish AED market, which is categorized under medical devices.
  • Public Safety – Safe Life specializes in life-saving equipment and solutions for public safety, a growing sector given global health challenges.

Financials

    Participants

    NameRoleTypeDescription
    Safe LifeAcquirerCompanyA global provider of life-saving solutions, focusing on Automated External Defibrillators (AEDs) since its founding in 2019.
    Salvavidas CardioTarget CompanyCompanyA leading Spanish provider of AEDs with a focus on subscription-based maintenance and training services.
    Jimmy ErikssonCEO of Safe LifePersonCEO of Safe Life, involved in strategic expansion through acquisitions.
    Carlos FernandezManaging Director of Salvavidas CardioPersonManaging Director at Salvavidas Cardio, leading its transformation in the Spanish market.