Runna Acquired by Strava to Expand Fitness App Portfolio

In a strategic move indicative of the growing convergence between digital fitness solutions and traditional exercise methods, Strava, the California-based workout tracking app boasting over 150 million registered users, has acquired Runna, a London-headquartered company renowned for its personalised running training plans and coaching. This acquisition represents Strava’s continued commitment to diversifying and enhancing its service offerings while tapping into the booming global running trend, where nearly 1 billion runs were recorded on its platform in 2024. Both companies express mutual enthusiasm about the merger, highlighting aligned missions to personalise running experiences for users. Despite the merger, both Strava and Runna will maintain separate app operations for the near future, with plans to grow the Runna team further. This demonstrates Strava’s focus not only on expanding functionalities through acquisitions but also on cultivating its developer community through such strategic investments. While financial terms remain undisclosed, Strava's CEO, Michael Martin, accentuates the complementary nature of this acquisition aligning with the firm's goals to foster greater user value and innovation.