Ruini Marco Group Strengthens Its Position with Asalift Acquisition
Deal News | Jan 30, 2025 | Finance Community IT - 1 Corporate M&A
The Ruini Marco Group, a prominent company in the machinery rental sector, has acquired the rental operations of Asalift, a historic company based in Luzzara, Emilia-Romagna. This strategic acquisition is poised to solidify Ruini Marco Group's market position within the region. Pirola Corporate Finance played a crucial advisory role in the acquisition process, attending to strategic options, negotiations, and commercial aspects. The deal was supported legally by Studio S.L.A., assisting Ruini Marco Group, and Studio Legale Barbieri, who advised the Ferramola family associated with Asalift. One Revisione took on the advisory role for the Ferramola family in negotiations and due diligence. Ruini Marco Group's enhanced footprint now spans across several locations, reaffirming its status as a key player in the equipment rental market in Italy’s impactful manufacturing district.
Sectors
- Machinery Rental and Leasing
- Corporate Finance and Legal Advisory
Geography
- Italy – The acquisition and companies involved are based in Italy, specifically in the Emilia-Romagna region known for its industrial significance.
- Emilia-Romagna – A focal region in Italy with a strong industrial base, where Ruini Marco Group aims to consolidate its market position through the Asalift acquisition.
Industry
- Machinery Rental and Leasing – The primary industry involved; both Ruini Marco Group and Asalift operate in the rental and leasing of machinery and equipment, particularly in the materials handling and transportation sectors.
- Corporate Finance and Legal Advisory – Pirola Corporate Finance, along with legal firms such as Studio S.L.A. and Studio Legale Barbieri, were crucial in facilitating the acquisition process in terms of strategy, negotiation, and legal due diligence.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Ruini Marco Group | Buyer | Company | An established player in the rental of lifting, handling, and transportation machinery in Italy, focused on strengthening its market presence. |
| Asalift | Target | Company | A historical company founded by the Ferramola family, specializing in the rental of lifting equipment, located in Luzzara, Emilia-Romagna. |
| Pirola Corporate Finance | Corporate Finance Advisor | Company | Advised Ruini Marco Group on strategic options, negotiations, and commercial aspects of the acquisition. |
| Studio S.L.A. | Legal Advisor to Ruini Marco Group | Company | Provided legal advisory, focusing on transaction-related legal and employment aspects for Ruini Marco Group. |
| One Revisione | Negotiation and Due Diligence Advisor | Company | Advised the Ferramola family during negotiations and due diligence processes. |
| Studio Legale Barbieri | Legal Advisor to the Ferramola family | Company | Provided legal advisory services to the Ferramola family on aspects concerning the acquisition. |
| Ferramola Family | Vendor | People | The founding family of Asalift, responsible for selling the company's rental operations. |