Roxy Nails Co-Founders Secure Investment for Global Expansion
Deal News | Jul 17, 2025 | Proskauer Rose (UK) LLP
Proskauer, a leading international law firm, advised the founders of Roxy Nails, notable for its direct-to-consumer model in the press-on artificial nails market, on securing investment from family offices CAP Invest and Premius Capital. This capital influx is aimed at accelerating Roxy Nails' growth, primarily focusing on international expansion. Both CAP Invest and Premius Capital are acknowledged experts in branding and the beauty sector, and they will provide essential support in strategic planning, team structuring, and exploring new distribution channels and geographic markets. The Proskauer team managing this transaction included counsel Laurent Asquin, and associates Fadoua Nounnouhi and Hugo Monteiro Vieira, specializing in M&A.
Sectors
- Beauty and Personal Care
- Investment and Advisory Services
- Legal Services
Geography
- France – Roxy Nails is based in Paris, and the investment aids its international expansion from this base.
- International – The expansion of Roxy Nails is intended to be international, supported by investors and legal advisors worldwide.
Industry
- Beauty and Personal Care – Roxy Nails operates within the beauty industry, specifically in the niche of press-on artificial nails.
- Investment and Advisory Services – CAP Invest and Premius Capital, the investing family offices, specialize in investment and advisory roles within branding and strategic growth.
- Legal Services – Proskauer, a law firm, provided legal advisory services for the transaction.
Financials
- Not specified – The financial terms of the investment in Roxy Nails were not disclosed.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Roxy Nails | Target | Company | A direct-to-consumer brand pioneering in the press-on artificial nails market. |
| CAP Invest | Investor | Company | A family office specializing in branding and beauty investments. |
| Premius Capital | Investor | Company | A family office with expertise in strategic investments in beauty sectors. |
| Proskauer Rose (UK) LLP | Legal Advisor | Company | An international law firm providing legal advisory services in M&A transactions. |
| Laurent Asquin | Counsel | Person | Proskauer counsel leading the advisory team on the Roxy Nails transaction. |
| Fadoua Nounnouhi | Associate | Person | Proskauer associate assisting in the transaction. |
| Hugo Monteiro Vieira | Associate | Person | Proskauer associate assisting in the transaction. |