RoxFit Secures £800,000 Investment from DSW Ventures
Deal News | May 28, 2025 | DSW Ventures
DSW Ventures spearheaded a pre-seed investment round amassing £800,000 for RoxFit, a hybrid fitness platform based in York. Launched in 2024, RoxFit provides training and racing insights, and has already accumulated over 100,000 downloads with offerings like race result analysis, workout libraries, and smartwatch integration under its PaceMe feature. The funding, supported by York Angels and additional angel investors, is intended to propel RoxFit's growth through enhanced technical features, user experience optimization, and expanded partnerships. Under the leadership of CEO Ben Wilson and CMO Joey Allott, RoxFit aims to solidify its position within the burgeoning Hyrox and hybrid fitness communities. The strategic backing underscores DSW Ventures' belief in the platform's potential to shape the rapidly evolving market.
Sectors
- Fitness Technology
- Private Equity
Geography
- United Kingdom – RoxFit is based in York, UK, making it a central geographic focus of the article.
- Europe – The wider angel investment comes from across Europe, indicating broader geographic involvement in the funding.
- United States – Additional angel investment from the US emphasizes cross-Atlantic interest in RoxFit's potential.
Industry
- Fitness Technology – The article revolves around RoxFit, a platform that provides technological solutions for fitness enthusiasts, indicating its strong linkage to the fitness technology industry.
- Private Equity – DSW Ventures' investment in RoxFit highlights activity within the private equity sector, focusing on funding early-stage companies.
Financials
- £800,000 – The total amount raised in the pre-seed investment round led by DSW Ventures for RoxFit.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| RoxFit | Target Company | Company | A York-based hybrid fitness platform focusing on training and racing insights and solutions for Hyrox athletes. |
| DSW Ventures | Bidding Company | Company | The lead investor in RoxFit's £800,000 pre-seed funding round, specializing in early-stage investments. |
| York Angels | Co-investor | Company | A regional angel group that co-invested in the RoxFit funding round. |
| Ben Wilson | CEO of RoxFit | Person | An experienced developer and entrepreneur leading RoxFit's strategic and product development efforts. |
| Joey Allott | CMO of RoxFit | Person | Responsible for RoxFit's marketing strategy, with previous experience at personal coaching app Runna. |
| Tom Sermon | Chair of RoxFit | Person | Former CEO of The Global Corporate Challenge, provides strategic leadership and guidance for RoxFit. |