Rouvy Strengthens Its Position in Virtual Cycling with FulGaz Acquisition
Deal News | Feb 04, 2025 | CEE Legal Matters
Rouvy, a Czech Republic-based virtual cycling platform, has successfully expanded its market presence with the acquisition of FulGaz, an Australian virtual cycling platform, and the establishment of a partnership with the Ironman Group, a leading operator of mass participation sports. The legal advisory for this strategic move was provided by Glatzova & Co, with Partner Jiri Sixta and Senior Associate Jindrich Pastrnak at the helm. This acquisition allows Rouvy to increase its competitiveness in the virtual cycling arena, where it faces competition from other major players like Zwift.
Sectors
- Virtual Cycling
- Sports and Entertainment
- Legal Services
Geography
- Czech Republic – Home country of Rouvy, the acquiring company.
- Australia – Home country of FulGaz, the target company in the acquisition.
Industry
- Virtual Cycling – This industry encompasses platforms and technology that provide virtual cycling experiences, often enhanced by partnerships with sports organizations.
- Sports and Entertainment – The sector involves entities like the Ironman Group that organize mass participation sporting events, relevant due to the partnership aspect.
- Legal Services – Involves advising companies on transactions such as mergers, acquisitions, and partnerships, exemplified by Glatzova & Co's role.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Rouvy | Acquirer | Company | A virtual cycling platform based in the Czech Republic. |
| FulGaz | Target | Company | An Australian virtual cycling platform acquired by Rouvy. |
| Ironman Group | Partner | Company | An operator of mass participation sports events, partnering with Rouvy. |
| Glatzova & Co | Legal Advisor | Company | Legal firm advising Rouvy on its acquisition of FulGaz and partnership with Ironman Group. |
| Jiri Sixta | Partner | Person | Partner at Glatzova & Co involved in the advisory team for Rouvy. |
| Jindrich Pastrnak | Senior Associate | Person | Senior Associate at Glatzova & Co involved in the advisory team for Rouvy. |