Ross Video Expands with Swiss Camera Motion Technology Acquisition
Deal News | Jul 07, 2025 | Legal Community Swiss
In a significant strategic move, Ross Video, a leading Canadian live video production specialist, has successfully acquired camera motion technology and related equipment from Swiss company, Electronic Creation. The acquisition also includes the transfer of intellectual property rights and essential know-how, enhancing Ross Video's technological capabilities. The transaction was facilitated by MLL Legal, who provided comprehensive legal support. MLL Legal's involvement included drafting and negotiating transaction documents under Swiss law, and advising on VAT implications, particularly concerning the international shipment of assets. The MLL Legal team was spearheaded by senior M&A partner Alexander Vogel along with tax partner Dimitri M. Rotter and senior associate Andrea Mller.
Sectors
- Technology
- Legal Services
- Media Production
Geography
- Canada – Ross Video, the acquiring company, is based in Canada.
- Switzerland – The target company, Swiss Electronic Creation, and the legal advisory firm MLL Legal are based in Switzerland.
Industry
- Technology – The acquisition involves camera motion technology, which is a technological asset important for live video production.
- Legal Services – MLL Legal provided legal advice and support for the acquisition, making the legal services industry relevant.
- Media Production – Ross Video specializes in live video production, making media production a relevant industry.
Financials
- – No financial details such as deal price or valuation metrics are provided.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Ross Video | Buyer | Company | A Canadian company specializing in live video production, acquiring technology from Swiss Electronic Creation. |
| Swiss Electronic Creation | Target | Company | A Swiss company selling camera motion technology and related intellectual property to Ross Video. |
| MLL Legal | Legal Advisor | Company | Provided legal advisory services for the acquisition, covering Swiss law aspects and VAT considerations. |
| Alexander Vogel | Senior M&A Partner | Person | Led the MML Legal team on the transaction. |
| Dimitri M. Rotter | Tax Partner | Person | Advised on VAT-related elements of the asset purchase. |
| Andrea Mller | Senior Associate | Person | Part of the MLL Legal team assisting in the transaction. |