ROR Partners Enhances Reach with Incline Marketing Acquisition
Deal News | Jun 17, 2025 | Gemspring Capital
ROR Partners, a portfolio company of Gemspring Capital and a leader in AI-powered performance marketing, announced the acquisition of Incline Marketing, a digital marketing agency that specializes in organic solutions for location-based service businesses. This strategic acquisition enriches ROR Partners' capabilities in delivering integrated organic media solutions, encompassing SEO, website development, and Google Local Services Ads. Founded in 2018 and headquartered in St. Petersburg, Incline Marketing offers advanced digital marketing services for home service providers, with operations spread across Florida, Idaho, and the Philippines. The acquisition aims to combine ROR’s proprietary data and AI media platforms with Incline's expertise in organic media. Incline was advised by FL Patel Law PLLC, while ROR Partners sought assistance from Pharus Advisors Holdings and McDermott Will & Emery LLP.
Sectors
- Digital Marketing
- Private Equity
- Home Services
Geography
- United States – The United States is where ROR Partners and Incline Marketing are both located and operate, indicating the primary geography of this transaction.
- Philippines – Incline Marketing has operations in the Philippines, making it part of the geographic scope of the business.
Industry
- Digital Marketing – Digital marketing is relevant as the article discusses the acquisition of Incline Marketing, a digital marketing agency.
- Private Equity – Private equity is relevant as the article mentions Gemspring Capital, which owns ROR Partners.
- Home Services – Home services are relevant since Incline Marketing specializes in digital solutions for industries such as roofing, HVAC, pest control, and pool services.
Financials
- Not disclosed – The terms of the acquisition between ROR Partners and Incline Marketing were not disclosed.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| ROR Partners, LLC | Acquirer | Company | A data-driven marketing solutions provider and portfolio company of Gemspring Capital. |
| Incline Marketing, LLC | Target | Company | A digital marketing agency specializing in SEO and digital solutions for home service providers. |
| Gemspring Capital | Private Equity Firm | Company | The private equity firm managing ROR Partners with a focus on mid-market investments. |
| FL Patel Law PLLC | Legal Advisor to Incline Marketing | Company | Provided legal advisory services to Incline Marketing. |
| Pharus Advisors Holdings, LLC | Financial Advisor to ROR Partners | Company | Acted as financial advisor to ROR Partners during the acquisition. |
| McDermott Will & Emery LLP | Legal Advisor to ROR Partners | Company | Provided legal advisory services to ROR Partners. |