RoomPriceGenie Closes $75M Investment from Five Elms Capital
Deal News | Feb 20, 2025 | Legal Community Swiss
RoomPriceGenie, a Swiss provider of revenue management systems tailored for independent hotels, has secured a significant investment amounting to USD 75 million from the American private equity firm Five Elms Capital. Established in 2017, the company boasts nearly 100 employees and serves 3000 hotel clients across 65 countries. The funds acquired through this transaction will be leveraged to bolster RoomPriceGenie's international reach and enhance its smart automated pricing solutions platform. The legal advisory for this transaction was provided by Wenger Vieli, with Beat Speck leading a well-rounded team of experts in corporate law, M&A, tax, IP/IT, data protection, and employment law.
Sectors
- Hospitality Technology
- Private Equity
- Legal Services
Geography
- Switzerland – RoomPriceGenie is based in Steinhausen, Switzerland and Wenger Vieli is also a Swiss legal firm.
- United States – Five Elms Capital, the investor in RoomPriceGenie, is an American private equity firm.
Industry
- Hospitality Technology – RoomPriceGenie's main service is providing revenue management systems which are crucial for the hospitality industry, particularly hotels.
- Private Equity – Five Elms Capital, a private equity firm, made a $75 million investment in RoomPriceGenie.
- Legal Services – Wenger Vieli provided legal and tax advisory for RoomPriceGenie's investment transaction.
Financials
- USD 75 million – Investment received by RoomPriceGenie from Five Elms Capital for its international expansion and platform enhancement.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| RoomPriceGenie | Target company | Company | A Swiss company providing revenue management systems for hotels. |
| Five Elms Capital | Investor | Company | An American private equity firm that invested USD 75 million in RoomPriceGenie. |
| Wenger Vieli | Legal Advisor | Company | A Swiss law firm that advised RoomPriceGenie on legal and tax matters. |
| Beat Speck | Corporate and M&A partner | Person | Led Wenger Vieli's advisory team for RoomPriceGenie's investment transaction. |