Rokt and mParticle Merge to Redefine Real-Time Relevance

Rokt, a leader in ecommerce technology, has announced a significant $300 million investment into mParticle, a customer data platform, aiming to bring about a new level of real-time relevance in ecommerce, advertising, and customer engagement. This strategic merger is designed to enhance the capabilities of both companies, combining Rokt’s expertise in ecommerce transactions with mParticle's capacity for real-time customer data management. As part of the arrangement, key personnel from mParticle, including CEO Michael Katz, will take on vital roles within the newly combined entity, ensuring a seamless integration aimed at maximizing product innovation and data security. This merger represents a continuation of Rokt’s significant growth trajectory, evidenced by a 40% revenue increase over the past year and other strategic acquisitions and initiatives aimed at expanding their influence across global markets. The combined efforts of Rokt and mParticle are also focused on maintaining stringent standards for data privacy, ensuring brands can fully utilize first-party data with robust privacy controls. Rokt’s prior initiatives also include the acquisition of AfterSell and the introduction of AI tools for improved ad efficiencies, further highlighting their aggressive expansion and innovation strategies.