Rochester: Main Street Expansion for Riverside Convention Center Begins
Deal News | Jan 08, 2025 | New York Ventures Inc

Empire State Development, Mayor Malik D. Evans, and other officials have announced the commencement of a $13 million renovation project for the Joseph A. Floreano Rochester Riverside Convention Center. The project, part of the ROC the Riverway plan, receives $5 million in funding from the Upstate Revitalization Initiative. It includes a new 1,650-square-foot Main Street addition featuring a glass-fronted event space and LED display panel, as well as various improvements to enhance the facility's appearance and accessibility. Completion is targeted for 2026. The project underscores local efforts to reinforce Rochester's economic significance and aesthetic appeal, revitalizing the Genesee River area. Key stakeholders including Governor Kathy Hochul and regional leaders are committed to leveraging this development to boost the city's economy.
Sectors
- Real Estate Development
- Economic Development
- Construction
Geography
- United States – The article details developments within the United States, specifically focusing on Rochester, New York.
- New York – The project is located in Rochester, a city in the state of New York, highlighting regional economic initiatives by the state government.
- Rochester, New York – The main geographic focus of the article is Rochester, where the convention center is located and the development project is taking place.
Industry
- Real Estate Development – The renovation and expansion project for the convention center falls within the real estate development realm, focusing on enhancing and modernizing existing infrastructure.
- Economic Development – The project is a significant part of the ROC the Riverway initiative and Finger Lakes Forward strategy aimed at revitalizing communities and boosting the regional economy.
- Construction – The article outlines a major construction project, detailing the involvement of various construction companies and the planned developments in the renovation.
Financials
- $5 Million – Investment provided by New York State through the Upstate Revitalization Initiative.
- $13 Million – Total cost of the project for upgrades and expansion of the convention center.
Participants
Name | Role | Type | Description |
---|---|---|---|
Empire State Development | Financier/Initiator | Government | New York's chief economic development agency involved in funding and supporting the project. |
Joseph A. Floreano Rochester Riverside Convention Center | Target Company | Company | The convention center is the primary subject of the upgrade and expansion project. |
Rochester Mayor Malik D. Evans | Local Government Leader | People | The mayor oversees the city where the convention center is located and is a key proponent of the project. |
New York State Government | Financier/Supporter | Government | Provides the $5 million funding through the Upstate Revitalization Initiative. |
Stantec Consulting Inc. | Design and Engineering | Company | Responsible for the design and engineering services of the project. |
Liro Engineers | Construction Oversight | Company | Oversees the construction aspect of the project. |
State Senator Jeremy Cooney | Political Support | People | State Senator providing political support for the project. |
State Assemblymember Demond Meeks | Political Support | People | State Assemblymember supporting the project and economic development. |
State Assemblymember Harry Bronson | Political Support | People | State Assemblymember endorsing the initiative. |
Monroe County Executive Adam Bello | Local Government Leader | People | County executive involved in the project and local economic strategies. |
Greater Rochester Chamber of Commerce | Business Advocate | Company | Supports the economic development promoted by the project. |
Javen Construction Co. | General Construction | Company | Contractor responsible for general construction work in the project. |
Crowby-Brownlie, Inc. | Mechanical Work | Company | Performs mechanical aspects of the construction project. |
Invictus Electrical LLC | Electrical Work | Company | Handles the electrical components of the project. |