Rob Purinton Joins Reach Capital as Healthcare Advisor
People | Jan 23, 2025 | Reach Capital

Rob Purinton, Chief AI Officer at AdventHealth, has been appointed as a healthcare advisor at Reach Capital. AdventHealth is a notable health system in the U.S., managing 54 hospitals nationwide. At AdventHealth, Purinton's role involves overseeing AI strategies and collaborating with industry leaders to enhance faith-based care and systems. Reach Capital's acquisition aligns with its commitment to advancing healthcare accessibility and effectiveness through innovative tools and services. As part of its evolving strategy, Reach Capital has launched a healthcare advisory group, akin to its previous initiatives in education and workforce development. Purinton will aid the company in discerning market trends, assessing new solutions, and supporting healthcare portfolio firms. His decision to join reflects his admiration for Reach Capital's dedication to dismantling barriers in learning and care. This appointment highlights Reach's strategic priority of leveraging expert insights to amplify the impact and scalability of health innovations.
Sectors
- Healthcare
- Artificial Intelligence
- Private Equity
Geography
- United States – AdventHealth operates extensively across the U.S., and Reach Capital is based in this country, emphasizing the domestic context of the healthcare sector.
Industry
- Healthcare – The article involves AdventHealth, a major U.S. health system, focusing on improving healthcare services and innovation.
- Artificial Intelligence – Rob Purinton, the Chief AI Officer, is involved in executing AI strategies, which is central to his advisory role at Reach Capital.
- Private Equity – Reach Capital, a private equity firm, is expanding its focus on healthcare innovation and accessibility.
Financials
Participants
Name | Role | Type | Description |
---|---|---|---|
Rob Purinton | Healthcare Advisor | People | Chief AI Officer at AdventHealth, now appointed as a healthcare advisor at Reach Capital. |
AdventHealth | Employer of Rob Purinton | Company | The 12th largest health system in the U.S., operating 54 hospitals. |
Reach Capital | Private Equity Firm | Company | A private equity firm focusing on healthcare innovation, education, and workforce development. |