Rise Group Sells to Elevate Sports Ventures with Addleshaw Goddard's Guidance
Deal News | Jul 23, 2025 | Legal Community MENA
Addleshaw Goddard has advised Rise Group on the sale of its sports, culture, and entertainment consultancy business to Elevate Sports Ventures. Rise Group, which operates in the sports, culture, and entertainment sectors across the Middle East, is merging with a global agency network, Elevate Sports Ventures, headquartered in New York. The transaction was led by Lowri Llwyd from Addleshaw Goddard, involving a team that included experts from multiple disciplines and geographies, ensuring a seamless advising process. The move marks a significant step for Rise Group, providing them with an opportunity to expand their reach through Elevate's global network.
Sectors
- Consultancy
- Sports Management
- Legal Services
Geography
- Middle East – Rise Group has built its consultancy portfolio across this region.
- United States – Elevate Sports Ventures is based in New York, indicating their primary geographic region.
- United Kingdom – Addleshaw Goddard is a law firm based in the UK, playing a crucial role in the transaction.
Industry
- Consultancy – Rise Group operates as a consultancy in the areas of sports, culture, and entertainment.
- Sports Management – Elevate Sports Ventures is involved in sports management at a global level.
- Legal Services – Addleshaw Goddard provided legal advice for the transaction.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Rise Group | Target Company | Company | A consultancy business operating in sports, culture, and entertainment across the Middle East. |
| Elevate Sports Ventures | Buyer | Company | A global agency network with headquarters in New York. |
| Addleshaw Goddard | Legal Advisor | Company | A law firm that provided legal advice for the sale of Rise Group. |
| Lowri Llwyd | Lead Legal Advisor | Person | Led the Addleshaw Goddard team in the transaction. |