Rise & Fall Targets £115m in Sales with £4m Raise

Rise & Fall, a burgeoning online retailer from London, founded by Jed Coleman and Will Coulton, has raised £4 million in its latest funding round to back its ambitious growth strategy and capture £115 million in sales. Specializing in premium-quality fashion and homewares with a disruptive business model that offers products at a fraction of high-end designer costs, the company aims to expand its markets across the UK and internationally. Guinness Ventures led the financing round, with an additional contribution from Wealth Club. The funding will be used to expand the product range and enhance their market presence, supporting their targeted £115 million revenue and £26 million EBITDA over the next five years. The founders describe their approach as a revolution in the luxury industry, targeting quality without the steep markups, positioning themselves as a favorite with investors. Wealth Club CEOs, Alex Davies, expressed confidence in the brand's innovative business model and momentum.