Rick Shiels Partners with LIV Golf in Media Collaboration
Deal News | Feb 26, 2025 | Hill Dickinson
Rick Shiels Media Ltd, led by prominent golf content creator Rick Shiels, has entered into a significant three-year strategic partnership with LIV Golf, aiming to deliver innovative golf content to a younger audience. Legal guidance was provided by Hill Dickinson, represented by corporate partner Matt Noon, who managed the legal intricacies of this collaboration. The agreement encompasses Shiels providing content from 14 LIV Golf League events worldwide. Both parties expressed optimism about bringing fresh and exciting golf experiences to audiences globally.
Sectors
- Media and Entertainment
- Sports
Geography
- Global – The partnership involves content production from 14 LIV Golf League events around the world, indicating a global reach.
Industry
- Media and Entertainment – Rick Shiels Media Ltd operates within the media sector by delivering golf-related content, which is central to its partnership with LIV Golf.
- Sports – LIV Golf represents the professional golf sector, seeking innovative content to expand its audience reach through this partnership.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Rick Shiels Media Ltd | Media Partner | Company | A media production company led by Rick Shiels, a golf content creator. |
| Rick Shiels | Content Creator | Person | World's most followed golf content creator and leader of Rick Shiels Media Ltd. |
| LIV Golf | Partner | Company | A golf tour organization aiming to engage new audiences through innovative media partnerships. |
| Hill Dickinson | Legal Advisor | Company | A legal firm providing advisory services, represented by corporate partner Matt Noon. |
| Matt Noon | Corporate Partner | Person | Corporate partner at Hill Dickinson, advising Rick Shiels Media Ltd on the partnership. |