Revving Revolutionizes UK AdTech with £107m Injection
Deal News | Feb 13, 2025 | Business Cloud
A London-based financial technology company, Revving, has secured £107 million in funding to address the challenges posed by the AdTech industry's cash flow issues. The financing round was led by one of the world's prominent asset managers, DWS. With a strategy centered on revolutionizing traditional invoice factoring methods, Revving aims to improve UK competitiveness by tackling extended payment problems that have long troubled digital sectors. Included in the investment package is £100 million in debt financing deemed crucial for the growth of the UK economy. The company plans to fund £1.8 billion to UK digital businesses over three years. Last year, more than 50,000 UK firms went bankrupt due to delayed payments, and CEO Chris Pettit sees this finance as transformative for both Revving and the broader digital economy. The investment demonstrates an evolution in private credit focus, emphasizing support for innovative financial solutions.
Sectors
- Financial Technology (FinTech)
- Advertising Technology (AdTech)
Geography
- United Kingdom – The target company, Revving, is based in the UK and aims to improve the competitive landscape of UK digital businesses.
- Europe – DWS, the lead asset manager in this funding, and its role in targeting the European digital ecosystem.
Industry
- Financial Technology (FinTech) – Revving is a FinTech company focused on transforming traditional invoice factoring and financial solutions.
- Advertising Technology (AdTech) – Revving targets the AdTech sector by addressing extended payment terms impacting digital media and advertising enterprises.
Financials
- £107 million – The total investment amount raised by Revving, which includes £100 million in debt funding.
- £100 million – Part of the investment package is allocated as debt financing critical for growth in UK digital sectors.
- £1.8 billion – The target funding amount over the next three years for UK digital businesses announced by Revving.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Revving | Target Company | Company | A London-based FinTech firm looking to transform payment solutions within the digital media landscape. |
| DWS | Investor | Company | A major asset management company that is leading the investment round for Revving. |
| Chris Pettit | CEO of Revving | Person | The Chief Executive Officer of Revving, who outlined the company's vision to utilize the investment to restructure payment terms in AdTech. |
| Vlado Spasov | Head of Capital Solutions at DWS | Person | An executive at DWS commenting on the strategic alignment of this investment with the UK's digital financial solutions. |