Revv Marks Milestone with Sale to Eidolon Investments
Deal News | Feb 11, 2025 | HARPETH VENTURES LLC
Revv, LLC, operating under the brand name The Nash Collection, has been acquired by Eidolon Investments, a Nashville-based firm focusing on consumer-related and B2B investments. Harpeth Capital, LLC advised Revv in this strategic sale, aiming to leverage Eidolon's infrastructure to realize further growth in the lifestyle product market. Laci Bonner, the founder and CEO of Revv, who led the company from its inception in 2016, will retain a minority stake and continue to contribute in an advisory capacity. Known for its bold and stylish apparel and accessories, The Nash Collection has established a national brand presence through retail outlets and online channels, with significant customer engagement, particularly at its Nashville location. The transaction is expected to support the expansion and innovation of the brand while preserving the creative vision laid out by its founder. Additionally, legal advice for the company was provided by the Baker, Donelson, Bearman, Caldwell & Berkowitz law firm.
Sectors
- Private Equity
- Retail and Consumer Goods
- Financial Advisory and Legal Services
Geography
- United States – The involved entities, including Revv, Eidolon Investments, and advisory firms, are based in the U.S., specifically in Nashville, Tennessee.
- Nashville, Tennessee – The Nash Collection and Eidolon Investments are located in Nashville, indicating the regional focus of this transaction.
Industry
- Private Equity – Involves the acquisition of a company by a private equity firm, showcasing PE's role in growth and expansion of target companies.
- Retail and Consumer Goods – The Nash Collection is part of the retail and consumer goods sector, known for its stylish apparel and accessories.
- Financial Advisory and Legal Services – Harpeth Capital provided financial advisory services while Baker, Donelson offered legal counsel, highlighting the professional services sector involved in M&A transactions.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Revv, LLC d/b/a The Nash Collection | Target Company | Company | A lifestyle brand known for apparel and accessories, acquired by Eidolon Investments. |
| Harpeth Capital | Financial Advisor | Company | Provided advisory services for the transaction involving Revv, LLC. |
| Eidolon Investments | Purchasing Company | Company | A Nashville-based investment firm focusing on consumer-related and B2B sectors. |
| Laci Bonner | Founder and CEO | Person | Founder of Revv, LLC, will maintain a minority stake and continue in an advisory role. |
| Baker, Donelson, Bearman, Caldwell & Berkowitz, PC | Legal Advisor | Company | Provided legal services for the transaction involving Revv, LLC. |