Retex Secures Acquisition of Cosmic
Deal News | Nov 28, 2024 | Legal Community Italy
Retex, a company specializing in MarTech solutions for connecting brands and clients, has acquired 100% of Cosmic, a company that focuses on short vertical video content and digital advertising, with an expected revenue of around 10 million euros. The transaction was facilitated by Rass Studio Legale Rinaldi e Associati, who provided comprehensive legal assistance to Retex. Cosmic and its CEO Eliana Salvi, along with other shareholders, were advised on various aspects of the transaction, including M&A, labor law, and taxation by ADVANT Nctm and specific legal experts. This acquisition is part of Retex's strategic growth plan, which began with FSI's investment in Retex.
Sectors
- MarTech
- Digital Advertising
- Legal Services
Geography
- Italy – The transaction and the companies involved are based in Italy.
Industry
- MarTech – Retex is a MarTech company providing solutions to connect brands and clients across all channels.
- Digital Advertising – Cosmic specializes in short vertical video content and digital advertising, contributing to this industry.
- Legal Services – Rass Studio Legale Rinaldi e Associati and ADVANT Nctm provided legal assistance and advice during the acquisition.
Financials
- 10 million euros – Expected revenue of Cosmic.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Retex | Acquiring Company | Company | A MarTech company focused on solutions connecting brands and clients. |
| Cosmic | Target Company | Company | A company specializing in short vertical video content and digital advertising. |
| Rass Studio Legale Rinaldi e Associati | Legal Advisor to Acquirer | Company | Provided legal assistance to Retex during the acquisition. |
| ADVANT Nctm | Legal Advisor to Target | Company | Advised Cosmic and its CEO on M&A, labor law, and fiscal aspects. |
| Eliana Salvi | CEO of Target Company | Person | CEO of Cosmic, involved in the acquisition discussions. |
| Andrea Lazzaretti | Partner at Rass | Person | Partner at Rass who led the legal team supporting Retex. |
| Luca Forcini | Associate at Rass | Person | Associate at Rass, part of the legal team supporting Retex. |
| Michele Motta | Legal Advisor at ADVANT Nctm | Person | Advised Cosmic on M&A aspects. |
| Luigi A. Stabile | Legal Advisor at ADVANT Nctm | Person | Advised Cosmic on M&A aspects. |
| Daniele Fumagalli | Legal Advisor at ADVANT Nctm | Person | Advised Cosmic on labor law aspects. |
| Barbara Aloisi | Legal Advisor at ADVANT Nctm | Person | Advised Cosmic on fiscal aspects. |
| Irene Aquili | Legal Advisor at ADVANT Nctm | Person | Advised Cosmic on fiscal aspects. |
| FSI | Investor in Retex | Company | Investment firm that has capital in Retex, fueling its growth. |