R.e.m. Beauty Names André Branch as CEO
Company - People | Jul 22, 2025 | Sandbridge Capital LLC

R.e.m. Beauty, the cosmetics brand launched by renowned pop artist Ariana Grande, has appointed André Branch as its new Chief Executive Officer. This marks an important step in the strategic growth and development of the brand, as it aims to expand its market presence. The firm behind this strategic move is Sandbridge Capital LLC, a private equity firm known for investing in consumer brands. This management change signals a potential new phase of growth for R.e.m. Beauty under Branch's leadership, which is expected to drive brand evolution and market expansion.
Sectors
- Beauty and Personal Care
- Private Equity
Geography
- United States – R.e.m. Beauty is a U.S.-based cosmetic brand, and Sandbridge Capital LLC is an American private equity firm.
Industry
- Beauty and Personal Care – The industry involves companies that produce and sell cosmetic products, which is the primary operational focus of R.e.m. Beauty.
- Private Equity – This sector includes firms that provide capital and strategic guidance to grow companies such as Sandbridge Capital LLC, which is involved with R.e.m. Beauty.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| R.e.m. Beauty | Target Company | Company | A beauty brand founded by pop star Ariana Grande. |
| André Branch | CEO | Person | The newly appointed Chief Executive Officer of R.e.m. Beauty. |
| Sandbridge Capital LLC | Private Equity Firm | Company | An investment firm that supports brands in the consumer space. |