Relay Targets UK Expansion with $35M AI-Powered Delivery Boost

Deal News | Feb 27, 2025 | Aim Group

Relay, a UK-based ecommerce startup founded in 2022 by Jonathan Jenssen and Nicole Mazza, has announced a successful $35 million Series A funding round led by Plural. The funding will be instrumental in expanding Relay's operations across the UK, targeting established players in the sector such as DPD, Evri, and Yodel. With a focus on AI and machine learning, Relay aims to revolutionize delivery services by enhancing speed, reducing costs, and increasing efficiency for both merchants and consumers. By integrating AI for hyperlocal deliveries and improving security measures through a generative AI courier training tool, Relay intends to tackle challenges around delivery inefficiencies and security. Their approach, which consolidates deliveries and automates workflows, has already improved compliance rates and reduced fraud. Relay delivers for recommerce marketplaces like Vinted and global players like Temu, and has ambitions to scale its delivery network and bolster its engineering and operational team. With total funding of $50 million, including from notable investors Project A and Prologis Ventures, Relay is poised to make significant strides in the delivery sector, adapting to the demands of the digital age.

Sectors

  • Ecommerce
  • Artificial Intelligence
  • Logistics

Geography

  • United Kingdom – Relay is based in the UK and plans to expand its operations across the country.

Industry

  • Ecommerce – Ecommerce is relevant as Relay is focused on improving delivery services for ecommerce platforms.
  • Artificial Intelligence – Artificial Intelligence is central to Relay's approach, using AI to optimize delivery times and processes.
  • Logistics – Logistics is key as Relay operates in the delivery sector, aiming to enhance the logistics of parcel delivery.

Financials

  • $35,000,000 – Amount raised in Series A funding by Relay.
  • $50,000,000 – Total funding raised by Relay to date.

Participants

NameRoleTypeDescription
RelayTarget CompanyCompanyA UK-based ecommerce startup using AI to optimize delivery services.
PluralLead InvestorCompanyInvestment firm leading the $35 million Series A funding round.
Jonathan JenssenCEO and Co-founderPersonChief Executive Officer and co-founder of Relay.
Nicole MazzaCCO and Co-founderPersonChief Commercial Officer and co-founder of Relay.
Project AInvestorCompanyOne of the investors in Relay.
Prologis VenturesInvestorCompanyAn investment arm that also invested in Relay.
Taavet HinrikusPartner at PluralPersonPartner at Plural who commented on Relay's potential.