Reed Smith Advises Investors on Animaj Investment
Deal News | Jun 20, 2025 | Reed Smith

A consortium of investors including HarbourView, BPI Large Ventures, JP Morgan, and others, has invested in Animaj to fuel its growth and international development in the digital entertainment and intellectual property acquisition sector. The investment is structured as a combination of debt and equity financing. Reed Smith's Paris office served as the legal advisor for the investors, with a team led by Ilana Smadja. This strategic investment aims to reinforce Animaj's positioning as a burgeoning player in its industry.
Sectors
- Digital Entertainment
- Intellectual Property Acquisition
- Corporate Finance
Geography
- France – Reed Smith's Paris office advised on the financing transaction, indicating involvement in the French market.
- International – The transaction supports Animaj's international development, suggesting a global scope.
Industry
- Digital Entertainment – The article discusses Animaj's involvement in the digital entertainment sector, which seeks to grow its position in this industry.
- Intellectual Property Acquisition – Animaj is also focusing on building its portfolio in the IP acquisition sector as part of its growth strategy.
- Corporate Finance – The transaction involves a combination of debt and equity financing, which is a key aspect of corporate finance.
Financials
- Not specified – The transaction involves a combination of debt and equity financing, however, specific financial details are not disclosed.
Participants
Name | Role | Type | Description |
---|---|---|---|
Animaj | Target Company | Company | Emerging player in the digital entertainment and IP acquisition sector. |
Reed Smith | Legal Advisor | Company | Advised the consortium of investors on the transaction. |
HarbourView | Investor | Company | Part of the pool of investors supporting Animaj's growth. |
BPI Large Ventures | Investor | Company | Invested in Animaj as part of the financing round. |
JP Morgan | Investor | Company | Provided investment in Animaj's financing round. |
Left Lane | Investor | Company | Contributed to the funding of Animaj. |
XAnge | Investor | Company | Participated in the investment round for Animaj. |
Daphni | Investor | Company | Part of the consortium investing in Animaj. |
Marquee Ventures | Investor | Company | Involved in the financing round for Animaj. |