Reclame Aqui Expands with Stake Acquisition in Consumers Trust
Deal News | Dec 16, 2024 | Iberian Lawyer
Reclame Aqui, the world's largest platform focused on the reputation of companies and consumer opinions, has acquired a 30% stake in Consumers Trust, a technology company owner of various platforms like Portal da Queixa in Portugal and Rclame Ici in France. Abreu Advogados provided legal advice for this transaction. This strategic acquisition aims to strengthen Reclame Aqui's goal of globalizing trust and reputation in consumer relations. Founded in 2000, Reclame Aqui records substantial monthly engagement with around 30 million hits and 25 million users. The advisory team from Abreu Advogados was led by partner Pedro Pessanha.
Sectors
- Technology & Internet Services
- Legal Advisory
Geography
- Portugal – Consumers Trust owns Portal da Queixa, a Portuguese consumer platform, and Abreu Advogados is based in Portugal.
- Brazil – Reclame Aqui, acquiring company, is based in Brazil.
Industry
- Technology & Internet Services – The acquisition involves technology companies focusing on online consumer platforms, enhancing digital consumer interaction and feedback systems.
- Legal Advisory – The involvement of Abreu Advogados emphasizes the role of legal advisory services in facilitating successful corporate acquisitions.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Reclame Aqui | Acquiring Company | Company | Largest global platform focusing on company reputation and consumer opinions. |
| Consumers Trust | Target Company | Company | Owner of multiple international consumer feedback platforms. |
| Abreu Advogados | Legal Advisor | Company | Portuguese law firm advising on the acquisition process for Reclame Aqui. |
| Pedro Pessanha | Partner | Person | Led the legal advisory team from Abreu Advogados. |