Real Chemistry Expands with Greater Than One Acquisition
Deal News | Jul 31, 2025 | Ropes & Gray
Real Chemistry, under the advisory of Ropes & Gray, has acquired Greater Than One, an agency excelling in healthcare media and strategy. This acquisition enhances Real Chemistry’s capabilities in providing AI-driven insights and marketing in the healthcare sector. Greater Than One is known for its award-winning work in healthcare media and omnichannel strategy, and the merger will deliver improved analytics and strategic clarity across commercialization processes for clients. Ropes & Gray's advisory team included several partners specializing in private equity, tax, healthcare law, and intellectual property. The acquisition was part of Real Chemistry's ongoing strategy to leverage healthcare-first media and technology for superior client outcomes.
Sectors
- Healthcare Marketing
- Private Equity
- Legal Advisory
Geography
- United States – The companies involved, Real Chemistry and Greater Than One, and the advising firm Ropes & Gray are all based in the United States.
Industry
- Healthcare Marketing – This industry classification pertains to Real Chemistry's marketing and communications role within the healthcare sector and Greater Than One's specialization in healthcare media and strategy.
- Private Equity – Real Chemistry is a portfolio company of New Mountain Capital, indicating involvement in private equity through strategic investment in healthcare-related firms.
- Legal Advisory – Ropes & Gray's involvement in advising the acquisition process places this article within the legal advisory industry, crucial for M&A deals.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Real Chemistry | Acquiring Company | Company | A leader in AI-driven insights and marketing communications for the healthcare sector, and a portfolio company of New Mountain Capital. |
| Greater Than One | Target Company | Company | An award-winning agency specializing in healthcare-first media, technology, and omnichannel strategy. |
| New Mountain Capital | Private Equity Owner | Company | The private equity firm owning Real Chemistry. |
| Ropes & Gray | Legal Advisor | Company | Provided legal advisory services to Real Chemistry during the acquisition. |
| Dee Kuchukulla | Private Equity Partner | Person | |
| Allie Alperovich | Executive Compensation & Employee Benefits Partner | Person | |
| Adam Greenwood | Tax Partner | Person | |
| Jennifer Romig | Health Care Partner | Person | |
| Jordan Altman | IP Transactions Partner | Person | |
| Stephanie Bruce | Employment Partner | Person |