Reactiv: Revolutionizing Mobile Commerce with AI Innovation

Reactiv, a company founded by CEO Ross Correia, CTO Michael Pezzi, and COO Zack Elias in 2023, is pioneering advancements in mobile commerce through its AI-driven platform. The company offers e-commerce merchants tools to develop, deploy, and manage mobile applications that enhance user interactions, including Reactiv Clips, which drive engagement without requiring application downloads. This innovation has demonstrated tangible benefits such as a 30% increase in order value and significantly higher conversion rates compared to traditional mobile web experiences. Alumni Ventures has recently invested in Reactiv, recognizing the potential of its technology in reshaping the mobile shopping landscape. Despite launching only recently, Reactiv has achieved $1 million in annual recurring revenue from its waitlist and secured partnerships with notable brands. The company’s vision is aligned with the growing trend of mobile commerce and aims to expand its engineering workforce and AI features to increase adoption. The partnership was further detailed in a discussion hosted by AV Partner Meera Oak on AV's Tech Optimist podcast, underlining Reactiv's strategic direction and its impact on the market.