Ray's Tire Acquired by Wonderland Tire Co. in Strategic M&A Deal
Deal News | Feb 14, 2025 | Generational Equity

Generational Group, a prominent advisory firm specializing in mergers and acquisitions for privately-held companies, successfully advised on the sale of Ray's Tire - Green Bay, Inc. to Wonderland Tire Co. The transaction, which was finalized on January 21, 2025, reflects Wonderland Tire Co.'s strategic expansion in the tire service industry. Both companies benefit from complementary operational capabilities and geographical synergies. As the advisory firm, Generational Group provided strategic advice throughout the deal-making process, ensuring a seamless transaction that aligns with both buyer and seller's long-term goals.
Sectors
- Mergers and Acquisitions
- Automotive Services
Geography
- United States – Ray's Tire is based in Green Bay, and Wonderland Tire Co. likely operates in or is expanding its operations within the U.S.
Industry
- Mergers and Acquisitions – The article discusses the acquisition of Ray's Tire by Wonderland Tire Co., indicating active M&A activity.
- Automotive Services – Both Ray's Tire and Wonderland Tire Co. operate within the automotive services sector, specifically focusing on tire sales and services.
Financials
Participants
Name | Role | Type | Description |
---|---|---|---|
Ray's Tire – Green Bay, Inc. | Target Company | Company | Ray's Tire is a tire service company based in Green Bay. |
Wonderland Tire Co. | Bidding Company | Company | Wonderland Tire Co. is the acquiring company in this transaction. |
Generational Group | M&A Advisory Firm | Company | Generational Group is a leading advisory firm that specializes in mergers and acquisitions for privately-held businesses. |