RAIN Group Joins Alchemist's Global Expansion

Deal News | Nov 07, 2024 | Horizon Capital

RAIN Group Joins Alchemist's Global Expansion

Alchemist, with investment from Horizon Capital, has acquired RAIN Group to enhance its leadership and sales training capabilities. RAIN Group, a U.S. based firm known for sales training, was established by Mike Schultz. This acquisition signifies Alchemist's first transaction following Horizon Capital's investment in June 2024 and aims to boost both companies' international presence through combined expertise and proprietary technology. Participants in this transaction included financial and strategic advisors like Alvarez & Marsal, Plural Strategy, Deloitte, and others, with Navigant serving as RAIN Group's financial advisor. The acquisition is expected to create significant synergies and expand the combined entity's service offerings.

Sectors

  • Education and Training
  • Private Equity
  • Technology

Geography

  • United States – RAIN Group is headquartered in the U.S., which is significant for the transaction.
  • United Kingdom – Alchemist is headquartered in the UK, and the investment firm Horizon Capital is likely based there.

Industry

  • Education and Training – The transaction involves companies specializing in leadership, management, and sales training solutions, making this industry highly relevant.
  • Private Equity – Horizon Capital, a private equity firm, plays a crucial role by providing investment backing for the acquisition.
  • Technology – The acquisition involves leveraging proprietary technology, highlighting the role of technology in enhancing training solutions.

Financials

    Participants

    NameRoleTypeDescription
    RAIN GroupTarget companyCompanyA US headquartered sales training business established in 2002 by Mike Schultz.
    AlchemistBidding company/BuyerCompanyA UK headquartered learning and development company specializing in leadership and management development.
    Horizon CapitalPrivate Equity InvestorCompanyA private equity firm specializing in technology and business services that backed Alchemist's acquisition of RAIN Group.
    Alvarez & MarsalAdvisorCompanyProvided support in the transaction.
    Plural StrategyAdvisorCompanyProvided strategic support in the transaction.
    DeloitteAdvisorCompanyProvided advisory services in the transaction.
    RSMAdvisorCompanyInvolved in supporting the transaction.
    CMSAdvisorCompanySupported the transaction.
    ArentFox SchiffAdvisorCompanyProvided legal support for the transaction.
    NavigantFinancial AdvisorCompanyServed as the financial advisor for RAIN Group.