RAIN Group Joins Alchemist's Global Expansion
Deal News | Nov 07, 2024 | Horizon Capital

Alchemist, with investment from Horizon Capital, has acquired RAIN Group to enhance its leadership and sales training capabilities. RAIN Group, a U.S. based firm known for sales training, was established by Mike Schultz. This acquisition signifies Alchemist's first transaction following Horizon Capital's investment in June 2024 and aims to boost both companies' international presence through combined expertise and proprietary technology. Participants in this transaction included financial and strategic advisors like Alvarez & Marsal, Plural Strategy, Deloitte, and others, with Navigant serving as RAIN Group's financial advisor. The acquisition is expected to create significant synergies and expand the combined entity's service offerings.
Sectors
- Education and Training
- Private Equity
- Technology
Geography
- United States – RAIN Group is headquartered in the U.S., which is significant for the transaction.
- United Kingdom – Alchemist is headquartered in the UK, and the investment firm Horizon Capital is likely based there.
Industry
- Education and Training – The transaction involves companies specializing in leadership, management, and sales training solutions, making this industry highly relevant.
- Private Equity – Horizon Capital, a private equity firm, plays a crucial role by providing investment backing for the acquisition.
- Technology – The acquisition involves leveraging proprietary technology, highlighting the role of technology in enhancing training solutions.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| RAIN Group | Target company | Company | A US headquartered sales training business established in 2002 by Mike Schultz. |
| Alchemist | Bidding company/Buyer | Company | A UK headquartered learning and development company specializing in leadership and management development. |
| Horizon Capital | Private Equity Investor | Company | A private equity firm specializing in technology and business services that backed Alchemist's acquisition of RAIN Group. |
| Alvarez & Marsal | Advisor | Company | Provided support in the transaction. |
| Plural Strategy | Advisor | Company | Provided strategic support in the transaction. |
| Deloitte | Advisor | Company | Provided advisory services in the transaction. |
| RSM | Advisor | Company | Involved in supporting the transaction. |
| CMS | Advisor | Company | Supported the transaction. |
| ArentFox Schiff | Advisor | Company | Provided legal support for the transaction. |
| Navigant | Financial Advisor | Company | Served as the financial advisor for RAIN Group. |