Radius Global Market Research Enhances Insights with Acquisition of 7th Sense
Deal News | Dec 09, 2024 | PR Newswire Cision Radius Global Market Research
Radius Global Market Research, a prominent global insights and strategy firm, has announced the acquisition of 7th Sense, an innovative market research company specializing in the automotive sector. This acquisition, effective immediately, allows Radius to integrate 7th Sense’s unique method of adding insight to intuition into their own Brand Growth Navigator framework. This collaboration aims to enhance the quality and depth of consumer insights by combining analytical and intuitive approaches. Radius has been expanding its global reach and expertise, with the earlier acquisition of Strive Insight in London. With the 7th Sense acquisition, Radius aims to offer its clients improved qualitative, quantitative, and mixed-method research solutions, thereby optimally addressing their business needs. The financial terms of this transaction were not disclosed.
Sectors
- Market Research
- Automotive
Geography
- United States – The headquarters of Radius Global Market Research are in New York City, and 7th Sense is located in Bingham Farms, Michigan, indicating the main geographic focus.
- United Kingdom – The article mentions a previous acquisition by Radius in London, highlighting the firm's operations in the UK.
Industry
- Market Research – The article discusses the acquisition of a market research firm which is directly related to the market research industry.
- Automotive – 7th Sense specializes in consumer insights within the automotive industry, making this sector relevant to the acquisition.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Radius Global Market Research | Acquiring Company | Company | A leading global insights and strategy firm focused on brand growth and market research. |
| 7th Sense | Target Company | Company | An insights firm specializing in innovative consumer research, particularly within the automotive industry. |
| Chip Lister | Person | People | Managing Director of Radius Global Market Research. |
| Mike Alcock | Person | People | Principal of 7th Sense. |
| Strive Insight | Acquired Company | Company | A UK-based insights firm previously acquired by Radius Global Market Research. |