Raccoon Media Group Expands with Animal Health Division Led by Nicole Cooper

Raccoon Media Group, a prominent global events and media company, has unveiled its new Animal Health Division, which will encompass the existing National Equine Show and two significant acquisitions: PATS (Pets & Aquatics Trade Show) and BETA International. Nicole Cooper, an industry veteran with three decades of experience, has been appointed as CEO of the new division. The PATS acquisition will see the existing team, led by Gordon Thomas, join Raccoon's efforts to elevate the event further. BETA International, the UK's leading equestrian and country trade fair, will hold its first event under Raccoon in September 2025 at NEC Birmingham. This strategic expansion is aimed at enhancing Raccoon's footprint in the pet and equestrian markets, providing enhanced value for B2B and B2C audiences. Claire Williams of BETA and Mike Seaman, Group CEO of Raccoon, have both expressed optimism about the division's potential, underlining their focus on serving passion-driven communities. The acquisitions underscore Raccoon's commitment to fostering community engagement and industry advancement.