QuestionPro Acquires SpatialChat to Boost Virtual Collaboration and Research

On December 17, 2024, QuestionPro, a renowned player in the domain of online surveys and research services, announced its acquisition of SpatialChat. SpatialChat is a prominent European entity in the video streaming and virtual environments domain, known for creating immersive digital workspaces that facilitate enhanced engagement and productivity. The acquisition serves as a strategic move for QuestionPro to integrate and expand its offerings in qualitative research and customer experience. With the deal, SpatialChat, which boasts a user base spanning 6 million across 169 countries and clients like Google and Harvard University, gains a stronger foothold in global markets. Its AI-driven platform will continue under the existing brand with amplified innovation capabilities in virtual collaboration environments, integrating cutting-edge AR/VR tech. The move taps into the projected $180 billion AR/MR/VR collaboration market by 2030, marking a pivotal step for both QuestionPro and SpatialChat. This partnership is projected to innovate customer research techniques with advanced virtual focus groups.