QuestionPro Acquires Happy Market Research Podcast
Deal News | Jan 21, 2025 | Globenewswire
In a strategic move, QuestionPro, a leader in online survey and research services, has acquired the Happy Market Research Podcast, enhancing its position within the market research industry. With over 480 episodes and 268,000 listens, the Happy Market Research Podcast (HMRP), under the stewardship of market research veteran Jamin Brazil, has been a major player in the industry. The podcast was known for featuring interviews with leading minds from companies like GoDaddy, LinkedIn, and Adobe, and covering events such as WiRE and IIEX. This acquisition aligns with QuestionPro's commitment to democratizing and making market research accessible. Jamin Brazil is stepping into the next phase of his career, but will remain involved in the podcast's transition throughout 2025, collaborating with Dan Fleetwood, the new host. The strategic acquisition underscores QuestionPro's initiative to build on Brazil's foundation and to further their mission in the market research domain.
Sectors
- Market Research
- Podcasting
- Technology
Geography
- United States – QuestionPro is based in the United States, and the acquisition takes place in the tech and innovation hub, San Francisco.
Industry
- Market Research – The industry focuses on understanding market trends, customer preferences, and business strategies, which is the focus of QuestionPro and the Happy Market Research Podcast.
- Podcasting – Podcasting provides digital audio content catering to various subjects and audiences, recently exemplified by the acquisition of the Happy Market Research Podcast.
- Technology – Technology underlies both the survey platforms offered by QuestionPro and the digital distribution of the podcast.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| QuestionPro | Acquiring Company | Companies | A global leader in online survey and research services, founded in 2006. |
| Happy Market Research Podcast | Target Company | Companies | A popular podcast offering insights on market research, with over 480 episodes and 268,000 listens. |
| Jamin Brazil | Former Host | People | A seasoned market research veteran and former CEO of FocusVision. |
| Dan Fleetwood | New Host | People | President of Research and Insights at QuestionPro. |
| Vivek Bhaskaran | CEO of QuestionPro | People | Founder and CEO of QuestionPro, overseeing the podcast acquisition. |